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Rebrand an existing mid-scale electronic cooperation by giving a whole new look and feel to indicate a reborn stage of the firm.

Objective:

CHIN LUN Rebranding

CHIN LUN is a motor manufacturer with over 30 years experience. The company is currently in a restructuring stage led by newly appointed CEO. 

 

I combined the shape of motor, shield and letter C to present the core values of this brand— Stability, trust, and strength. The product, motor, is a big part of this company which will speak for the brand itself.  To avoid the stereotype of heavy industry, I chose a bright and vibrant blue to be the primary representative for the brand colors which also shows the advanced skills and vision of this company.

 

Practice: