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A+ Woman: Avon Rebranding 

Objective:

Redesign a visual identity for a dying brand based on its original spirit and soul. Develop a refined brand strategy and extend the new possibilities into the future of the brand.

Practice:

New Avon encourages women to do more for themselves and others. The idea of “A+” highlights positive capacities of modern women. The redesigned logo and extensions fully introduce what Avon is and how it empowers women in the world.